Realize 4 Chinese SEO Killers That May Mess Up Your SEO Efforts
Chinese SEO is the driving force bringing traffic to the Chinese website. However, a lot of people take Chinese search engine optimization for granted and this leads to a lot of horrible decisions that end up killing traffic instead of generating it. There are four SEO killers that can mess up your SEO efforts. To avoid hitting these killers, here is a quick look four of the most prominent things that can kill your Chinese SEO:
1) No Content on the Home Page
An empty home page spells doom for your Chinese website. You can’t just have a banner and add a few sprawling sentence underneath. You need to take the time to let users and search engines know exactly what your site is about. Add in some good content, like a short 300-word introduction and then pair it with a visually captivating image. The home page sets the bar and you want that standard to be pretty high.
2) Lack of Content per Page
If you sell products on your website then don’t just a picture, price tag, and a line saying “buy now.” Remember that visitors are real people and they want extensive, relevant information when they go through your pages so don’t get stingy on content. Modern search engines now keep track of how people behave regarding your website. If people don’t spend time on your pages, keep clicking the back button, don’t share the page, and don’t interact with it then it knows the page should be give a low ranking.
3) Really Bad Title Tags
Title tags are important because they are the first things people see when they search on Chinese search engines. Really long titles get cut off. Titles that emphasize too much on keywords look ugly and awkward. Keep title tags short, catchy, relevant to the page’s content, and use 1 main keyword wisely. Keep the keyword closer to the beginning of the title tag too so it gets picked up quicker. Make sure that the title reads naturally for human beings.
4) Keyword Stuffing
Do not use more than 2-3 keywords or keyword phrases per page. Take one main keyword and three secondary keywords but use them wisely. You shouldn’t repeat the same keyword phrase many times. Focus on good content and good rankings will follow.The web page should read like it was written for human beings but not for search engine crawlers.
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